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Sure, in an ideal world we wouldn't feel the need to wear makeup and would accept and love our skin without any concealers or enhancements. And yet I also appreciate the ability to cover a pimple or brighten my under eye circles– I have very pale skin so I can look tired even when I'm not!
We wear makeup to feel our most beautiful. What we definitely don't want is for our makeup to damage our skin (though makeup companies may not mind, since it will increase our need for their products!) or even affect our sensitive internal systems. Disrupting our hormones with chemicals or slathering our bodies in toxins is only going to worsen our skin woes.
In my search for safe, natural makeup, I quickly learned there are plenty of companies out there claiming to offer "clean" products, and yet I still couldn't pronounce or recognize many of the ingredients on their labels.
As with the food industry, the term "natural" is thrown around rather loosely. "Safe" is another term that needs to be taken with a grain of salt, considering the U.S. still allows the use of many chemicals that are banned in other countries.
I finally found what I was looking for– a truly natural makeup company with real ingredients I could recognize.
It all started with my quest for a better mascara option. You see, I had already swapped most of my beauty and skincare products for more natural alternatives, but I was still using CoverGirl mascara and I knew it wasn't something I should be putting right next to my eyes every day. Liz Wolfe (a fellow NTP and blogger) recommended 100% Pure's Maracuja Mascara so I decided I'd give it a try. I also ordered a couple of their lipsticks (because I felt like I wanted to be the grownup 30-year-old that I am) and POOF– their Lavender Nourishing Body Cream was added to my cart as a free gift. Well, that was a good start!
Even though I had looked at the ingredients on their website, I was still surprised to read the packaging when my order arrived and feel good about every single ingredient on the label.
100% Pure doesn't use any synthetic chemicals, artificial colors, artificial fragrances, emulsifiers, thickeners or other fillers. Rather than using minerals for coloring, they use real fruit pigments, which provide a dose of antioxidants with every swipe. The company is also completely organic and cruelty-free, with no animal testing or animal products used.
It all sounded amazing, but would this natural makeup perform like I wanted it to?
After trying my first few products, I was totally hooked. Since I really wanted to provide you with a resource for safe, natural makeup, I ordered more products to try (on my own dollar– 100% Pure did not pay me to review their products). Don't worry, I was a willing guinea pig in this experiment!
*Note: I have very fair skin that tends toward the drier side, with few blemishes. While these products work well for my skin type, obviously everyone is different. Luckily, 100% Pure offers a money-back guarantee, which is why I was so willing to order their products without sampling first.
Without further ado...
My Top Picks:
This foundation goes on silky smooth (thanks to the olive squalene, with acts as a natural primer), provides medium to full coverage, and feels super light. It dries matte so there is no need for a finishing powder. And a little goes a long way, which I love! I followed the advice of reviewers and ordered this foundation two shades darker than what I felt my skin shade was based on their shade guide. Like I said, I'm very fair and would consider myself the "Creme" shade, but I ordered the "Sand" shade and it was a perfect match.
I applied the 2nd Skin Foundation with my fingers the first time. It worked okay, but wasn't perfect. The next time I used this makeup blender sponge and it really helped create a flawless finish. And can we talk about the fact that even this is dyed with fruit pigments? So cool!
I've been using Bare Minerals foundation powder for years now, so I was curious to compare 100% Pure's fruit pigmented formula. The results are very comparable, providing anywhere from light to medium coverage based on how much is applied. It also provides natural sun protection with zinc oxide and titanium dioxide, so it's great for sunny summer days. For this foundation, I selected one shade darker, opting for the "Creme" shade rather than their "Alpine Rose." Again, this was a good choice.
With the dark brown color of this bronzer, I was a little nervous it would be too intense for my fair skin. But reviewers claimed it would work, so I went for it. I used a tentative touch when first applying it, but there was no need to be so fearful. A light swipe over my face provides a lovely warm glow without any of that orange hue of fake tanners. I actually love that I don't need to pile this on, because that means the product will last longer.
I opted for the brightening concealer since my main concern is dark under-eye circles versus blemishes. Once again, I opted for the "Creme" shade, which is quite pale, but works well for balancing out dark circles. The formula is rather thick, but blends in nicely with the Makeup Blender mentioned above. I have used it to cover a couple pimples with good results as well.
This palette includes a luminescent powder, a blush, and three eyeshadows. Funny story: when I went to use the blush for the first time, I aggressively swiped my brush through as I do with my Bare Minerals blush– a heavy hand is needed to get enough color from that one. Well, I ended up with a bright clown-like streak across my cheek! Clearly this 100% Pure formula is more potently pigmented than Bare Minerals, which again simply means a lighter touch and a longer-lasting product. The luminescent powder is a great highlighter for cheekbones and brow bones. The shadows are a lovely neutral color palette and again, go on really smoothly. These palettes are a great bang for your buck– I've got the Naked II Palette on my next order list. Or possibly the Sex Kitten Palette. Okay, I want them all!
One of the other not-clean products lingering in my makeup kit was my drugstore eyeliner. I tend to opt for brown versus black for a lighter, more natural look. This dark cocoa liner glides on dark and smooth. Simply put, it's a winner.
The product that started it all, naturally colored with tea and cocoa. Maracuja is passionfruit seed oil that conditions lashes with each swipe. The applicator is a little clumsy at first, but after a few uses I had no issues with it. This mascara defines and lengthens, and builds well on itself without clumping. It's more of a natural look than a dramatic look, but that's perfect for every day.
Rich with avocado butter and cocoa butter, this lip glaze glides on silky smooth and keep lips super soft. Despite being called a "glaze" it is neither sheer nor sticky, but provides a good dose of color with just a slight sheen. It also lasts surprisingly long, even through meals (so long as you don't wipe your mouth on a napkin). This is my new every day lipstick! I can't wait to try more colors.
I am in love with this lipstick. The matte finish is stunning, the color is rich, and the formula is creamy and silky with zero stickiness. You'll totally forget you have this on. I originally purchased this lipstick in Blood Orange the color was bright. Don't get me wrong, it's absolutely lovely, just not an everyday look for me. This Sandstone shade is much better suited for my tastes, but if you like bold hues, go for one of their brighter shades!
This was that freebie I received with my first order and since I hadn't picked it out, I hadn't really looked into the ingredients before it arrived. The list was long and I was expecting some weird additives, but nope! Loaded with nourishing oils, antioxidants and vitamins, this cream truly does what it says– nourishes. It absorbs nicely as well, with no greasy residue.
So many exfoliants are way too abrasive, but the little jojoba beads in this scrub do a great job of sloughing off dead skin without damaging it. It smells good enough to eat (I mean, you probably even could eat it, not that you should!) and leaves my skin so smooth.
Here I am wearing:
- Fruit Pigmented Brightening Concealer
- 2nd Skin Foundation
- Cocoa Pigmented Bronzer
- Pretty Naked Palette (cheeks & eyes)
- Creamy Long Last Liner
- Maracuja Mascara
- Cocoa Butter Matte Lipstick: Sandstone
And in full disclosure, a couple products I didn't love:
BB Cream: I really wanted to like this. I was expecting it to feel more like a tinted moisturizer, but the formula is too greasy, thick and heavy. It does provide SPF, so I may try it again in the summer for beach/pool days.
Fruit Pigmented Satin Eyeshadow: Considering how much I like the eyeshadows in the Pretty Naked palette mentioned above, this one was disappointing. It could be the shade is just too light, but I felt like my brush wasn't picking up any color. Stick to the palettes or their basic fruit pigmented shadows, not the satin shadows.
Ultra Lengthening Mascara: I can't speak to the performance of this mascara since I haven't tried it, but this formula (unlike the maracuja mascara above) contains wheat protein. If you are sensitive to gluten, this one should be avoided.